SO FAR, SO NEAR

2010 Exposições Memória institucional

The exhibition So Far, So Near, held to mark the 10 year anniversary of the Telefónica Foundation, was on show at the National Museum in Brasília (August to October 2009) and the Museum of Brazilian Art at FAAP, in São Paulo (March to May 2010). The exhibition told the story of the 10 years of the Telefónica Foundation and the development of telecommunications in Brazil and the world. It was one of the winners in the category Memory and Historical Responsibility, and the Aberje Prize, which recognizes innovative initiatives in the field of institutional communication.

The exhibition was created from the Telefónica Foundation collection, one of the largest historical collections on telephony in Brazil. In So Far, So Near, visitors had the opportunity to see part of the collection.

Among the telephones, the “Wall-mounted Ericsson,” from 1884, stands out as one of the first models to arrive in Brazil on a commercial scale; and the “Iron Foot,” from 1892, which was innovative because it allowed you to speak and listen on the same handset. There is also a fax from 1950, a videophone from the 1970s and one of the first cell phone models, manufactured in the 1990s. 

Among the historical documents on display is a selection of Sino Azul [Blue Bell] magazines, a pioneering institutional publication from the defunct Companhia Telefônica Brasileira (CTB), predecessor of Telesp, which was published from 1928 to 1989; reproductions of patents for some major technological inventions; a São Paulo telephone book from 1911, in addition to historical photos that record the work routine of employees at CTB.

The curator for the exhibition was Peter Alexander Bleinroth Schulz, who holds a doctorate in sciences from Unicamp and from Universidad Autónoma de Madrid. He works as a professor of undergraduate and graduate studies in physics and as a researcher in the field of condensed matter physics.

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