Expomus acted in the full museological advisory of the SESI Lab project, from its conceptualization and conception to its total implementation, working in partnership with the Exploratorium, a museum in San Francisco, in the United States. Expomus was also responsible for the conception and production of the temporary exhibition The Future of Professions, the first original exhibition held by SESI Lab and opened together with the inauguration of the space.

SESI Lab was installed in the heart of the federal capital, an iconic building originally designed by Oscar Niemeyer, with almost 7,500 square meters. The architectural requalification was carried out by Gustavo Penna Architects & Associates.

The multidisciplinary program proposed for the space is guided by a creative and innovative educational approach, including temporary and permanent exhibitions, festivals, seminars, workshops, artistic residencies, cinema, as well as activities oriented to maker culture.

In SESI Lab’s DNA are the social and educational technologies developed decades ago by the Social Service of Industry (SESI) and the National Service for Industrial Learning (SENAI) in order to connect the space to the new demands and rapid changes of the world to propose actions, collect ideas and value diversity.

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O post SESI Lab apareceu primeiro em Expomus.

The exhibition was conceived from the collection of the Telefónica Foundation, one of the largest historical collections of telephony in Brazil. In So Far, So Close , visitors had the opportunity to know part of this set.

Among the telephone devices on display, the “Ericsson wall”, from 1884, one of the first models to arrive in Brazil on a commercial scale and the “Iron Foot”, from 1892, pioneered by allowing one to speak and hear in the same piece. There was also a fax used in 1950, a videophone from the 1970s and one of the first models of mobile phone, manufactured in the 1990s.

Among the historical documents, a selection of magazines Sino Azul, a pioneering institutional publication of the now defunct Companhia Telefônica Brasileira (CTB), forerunner of Telesp, was presented, which circulated from 1928 to 1989; reproductions of patents of some of the major technological inventions; a 1911 telephone directory from São Paulo, as well as historical photos that recorded the work routine of CTB employees.

The curatorship of the show was carried out by Peter Alexander Bleinroth Schulz, PhD in Sciences from Unicamp and the Universidad Autónoma de Madrid, who works as a professor of undergraduate and graduate studies in Physics and is a researcher in the area of Condensed Matter Physics.

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O post So Far, So Close apareceu primeiro em Expomus.

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O post Cerrado: A Window to the Planet apareceu primeiro em Expomus.